2019
Nubank Design Team ID
Visual Identity for the design team of Nubank. The visual expression comes from the vibrant culture of the in-house design organization by embracing the diversity of people and their backgrounds, that together adds up to responsible for a full scope of design demands from one of the most innovative companies in the world.
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Construction lines for the symbol., Logo, . Motion helped dynamic, representing the vibrant culture of the
studies around the idea of expanding the.
applications a sphere. By distorting
to amplify the results and dynamic visual expression.
studies around the idea of expanding the.
applications a sphere. By distorting
to amplify the results and dynamic visual expression.
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The visual system plays with the idea of visual expression from the exploration of the ,
In a fast-growing environment, the team was facing the challenges of growing a collaborative and diverse culture to a international design organization (from 16 to 49 designers from all disciplines).
The distortion of the ring adds depth to the symbol, creating a dynamic logo that implies the illusion of a sphere,
In a fast-growing environment, the team was facing the challenges of growing a collaborative and diverse culture to a international design organization (from 16 to 49 designers from all disciplines).
The distortion of the ring adds depth to the symbol, creating a dynamic logo that implies the illusion of a sphere,
Conceptually, the typographical ring evokes the idea of gathering. By distorting it, the same it becames sphere adding depth and meaning within the most strict limitations.
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We created a tool that generates unique versions of the logo to each member of the team. By inputing their birthday and the day they have joined the team to define the X and Y rotation angle of the sphere.
Code and Motion gracefully done by Everton Guilherme.
Cover and spreads for a menu proposal part of our yearly Design offsite collaterals.
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1/1, A3, folded
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Merchandise for our yearly 2-day chapter offsite. The tagless design uses a simple grid as a composition playground.
An event where the team gather to celebrate , exchange our learnings and set the next year’s vision.
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The strict design directions helped,rendering only using black and white pixels to extend the indentity expression by following the same strict rules.